Stay Healthy, Everyone.
Healthcare (one word) is a fraught, complicated subject. And that’s too bad, because health care (two words) should be simple and accessible for everybody. An expert faculty, up-to-date technology, and successful treatments are the bare minimum one should expect from big healthcare systems. Ideally, those systems need to do more – to make healthy choices and behaviors more accessible; to work together with patients in helping them live the best lives they can; and ultimately, to encourage a culture of well-being in the communities they serve.
The rest of the campaign...
At the outset, our team was asked to deliver a vision for the brand. HonorHealth had already built a leading health system. So the next logical step was to build a healthier community to surround it.
Acts, not ads, became the mantra.
Digital posts would encourage people to schedule checkups. Social videos became mini workouts. Out-of-home became a series of health tips – or, like the kiosk on the right, they could even provide a healthy dose of help.
You’ll notice the art for these doesn’t match the final art in the films above. Indeed, they’re mockups. Did I mention healthcare is complicated?
Project Details
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Art Director: Mike Ross
Production & Digital Studio: Brooke West, Greg Trotter
Agency Producer: Samara Byrne
Project Mgmt: Annette Brown
Account Mgmt: Hayley Winter, Paulina Lopez
Agency Principal/Account Planner: Mirja Riester
CCO: Peter Buck
My Role: Creative Director/Copywriter
Production Co: Hey Carbon
Director: Rob Foster
EP: Gretchen Praeger
Music: Kristian Nord & Malte Hagemiester @California Music
Audio: Sam Esparza @BigU -
AAF Phoenix, Gold, Animation
AAF Phoenix, 2025 Art Direction of the Year